DM
Western Australia  ·  Est. 2026

DIRTMONEY

Few mates. Right tools. Absolute carnage.

3M+
Views · Week 1
12%+
Engagement
84%
Male Audience
$0
Paid Promotion
Work With Us Media Kit → @dirt.moneyco
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About the Channel
Heavy
machines.
Real dirt.

DIRT MONEY is built around the machines, the work, and the people who actually operate them. Heavy earthmoving, broadacre farming, and machinery that gets pushed past the point it's supposed to stop.

No actors. No staging. Real operators, real equipment, real consequences. The audience followed because they could tell the difference immediately.

Based in Western Australia. Filmed where the work happens.

Audience core
Tradies · Operators · Farmers
84% male, 25–44. Equipment industry, mining, agriculture. These are buyers.
Platform
Instagram + YouTube
@dirt.moneyco on Instagram. YouTube build series launching with the first episode drop.
Why it works
12%+ Engagement Rate
Industry average is 1–3%. The audience doesn't scroll past — they stop, watch, and share.
Location
Western Australia
Filmed on farm and job site. Wheatbelt WA to the Pilbara — wherever the machines are.
The Build Series
8
Flagship Content — Coming Soon
One machine.
Eight episodes.
One finale.

A John Deere 9750 STS combine — stripped, rebuilt, and turned into something that has no right to move the way it will. Eight to ten episodes filmed on the Sunnydale farm in Western Australia. The finale is a river crossing, shot after the series drops.

This is the content the channel launched on. Every brand integrated into this build is in front of an audience that actually understands what they're watching.

8–10 Episodes YouTube + Reels WA Production River Crossing Finale Brand Integration Available
Enquire About Integration
Partnership Enquiries
Let's build
something.

Brand partnerships, sponsorships, and integrations. We respond within 48 hours. Rates and audience data in the media kit.

[email protected]
Instagram
@dirt.moneyco
Media Kit
kit.dirtmoney.ai
Entity
Dirt Money Co Pty Ltd
Location
Western Australia